A mobile application has been launched to provide Filipino women working abroad with crucial details about the Philippine embassies in their respective Southeast Asian countries.
The app, dubbed “Babaeng BiyaHero,” was released in May to coincide with the International Month of Labor.
Check Out This Mobile App Aimed at Giving Safe Access to Tips for Pinay OFWs About Working Abroad
The Babaeng BiyaHero campaign is the official campaign of a party known as Safe and Fair Philippines, which is supported by the European Union and the United Nations, the Philippine Star reported.
The mobile app was described as a go-to resource centre for the region’s female migrant workers.
Maine Mendoza, a GMA star, is also a celebrity endorser for the app.
“One of its initiatives includes the Babaeng BiyaHero helpline and mobile app. Safe and Fair Philippines’ Celebrity Champion, Maine Mendoza, headlines the launch of the mobile application,” the release read.
“The mobile app aims to give Pinay Migrant Workers a safe access to practical tips when working abroad, important hotlines to call, maps and details of the Philippine embassy in their respective countries in Southeast Asia,” it added.
According to the Safe and Fair website, realising the rights and prospects of women migrant workers in the Association of Southeast Asian Nations (ASEAN) or the Safe and Fair community is part of a wider global initiative called the Spotlight Initiative. It goes on to say that the aim is to eradicate violence against women and girls.
“Pangkalahatang layunin nito na tiyaking ligtas at patas ang migrasyong paggawa para sa lahat ng kababaihan sa rehiyong ASEAN (Its main objective is to ensure safe and fair migration services for all women in the Southeast Asian region),” its website description read.
“The campaign calls on government officials, stakeholders, communities, and migrant workers themselves to promote a more equitable, safe, fair, and better normal for every Filipina by ensuring that they are equipped with the knowledge and capability to access effective and timely services that will support them throughout their migration experience,” it said.
Safe and Fair caters to all Filipino female migrants in the SEA region including those working in land-based and sea-based jobs.
This also covers all the migration procedures, citing “pre-departure o bago umalis, in-transit o habang nasa biyahe, on-site o pagdating sa destinasyong bansa, return and reintegration o pagbalik sa Pilipinas.”
The regional Safe and Fair initiative is a collaboration between the International Labor Organization, the United Nations Entity for Gender Equality, UN Women, and the United Nations Office on Drugs and Crime.
Meanwhile, the OFW mobile app can now be accessed and downloaded from the Google Play Store and the Apple App Store.
Check out the feature on the campaign in the video report below: